Graccioza

That’s why MDMAISON features Graccioza, a top-tier Portuguese brand known for its bath textiles, seen in elite hotels, spa retreats, and private yachts.

What is Graccioza Bath Linen All About?

Stylish homeowners, hotel pros, and luxury interior experts all swear by this elite Portuguese brand known for its perfect mix of premium feel and exquisite detail found in every soft, elegant, and beautifully made towel, robe, mat, and beach piece. 

Their success in the high-end niche isn’t just luck. Its production values, the richness of its collections, and its brand philosophy are tailored to lovers of beauty, seekers of everyday comfort, and fans of sustainable living. 

In 50 years, a quiet family business has turned into a full-scale luxury bath linen brand — now recognized and admired worldwide. The secret to their growing popularity lies in a thoughtful balance: traditional craftsmanship, modern experimentation, and a clear dedication to natural textures and feel.

Why Go with Graccioza?

Graccioza designs its collections with one idea in mind: beauty in the details, comfort you can touch, and quality that stays.

The manufacturer has crafted a distinct production process to bring his vision to life. And since there’s always room to grow, the founders keep searching for new and inspiring ideas.

The collections include everything you might need to complete a luxury bath space. 

And of course, their signature premium towels are the centerpiece. You can also add matching robes, mats, children’s bath textiles, and even accessories, all carefully crafted to match in tone and fabric. 

The style is never over-the-top. It’s more about quiet elegance and clean lines, brought to life through a mix of fine materials and carefully crafted details like embroidery, trims, and hand-drawn patterns.

One of the key features of textiles is their high terry density — it gives the fabric extra durability, softness, and long-lasting color. It’s one of the reasons the brand is trusted by designers and luxury hotels around the world.

Where Graccioza Quality Begins

Graccioza towels and accessories begin with some of the world’s best cotton, like the iconic Giza, and go through advanced treatments to ensure a flawless finish.

Key Innovations:

• The towels are made with high-density terry, which keeps them plush and improves absorbency.
• Pre-washing and shrinking during production means no surprises — just towels that perform perfectly from the start.
• -A special lint-free finish helps prevent unwanted fuzz and makes all fabrics hypoallergenic.
• Thoughtful touches like double seams and bias binding at the corners help each piece stand the test of time.
• A delicate antibacterial finish anchors silver particles deep within each terry fiber, helping fabrics stay fresh longer.
• All products are OEKO-TEX Standard 100 certified, safe, non-toxic, and gentle on the skin.
• GOTS-certified organic cotton and recycled fibers are used in eco-conscious product lines.

Fall in Love with Graccioza Bestselling Picks

Owning Graccioza means knowing you’ve chosen excellence to bring an even deeper level of comfort to your bathroom, spa, poolside, or deck. From tidy seams to soft, rounded edges — every element is thoughtfully designed. The color range flows from classic white to elegant shades of gray, graphite, and sky blue. Everything works beautifully together whether you mix, layer, or give as a gift.

Graccioza Egoist Collection: Luxurious Softness and Everyday Warmth

Egoist is a flagship collection — a name that speaks of true five-star luxury, warmth, and softness. Made from the finest Giza cotton, it’s light, gentle, and unforgettable. 

Thick, fluffy, and full of softness — Egoist Graccioza towels impress in every size and are made with advanced technology in mind. Each towel is finished with BeSoFresh,  a silver-based treatment that keeps bacteria and mildew from building up in the fabric. 

You’ll also find Egoist bath rugs and mats, the perfect match to complete the full bathroom set. Favored in spa suites and high-end master baths, these rugs turn the simple act of stepping out of the tub into a continued moment of indulgence.

The beach version of Egoist brings comfort and class together — thick, sunproof, and made to handle salty breezes. 

Grand Egoist With Royal Touch

A special edition made for those who value rare beauty and ultimate softness. Created for true connoisseurs, this limited series features Sea Island cotton, one of the rarest and most noble cotton on earth. 

There’s something almost intimate about Grand Egoist towels — a silky-soft caress for your skin. They’re made in small batches, like fine collectible wine. The items usually come in soft, elegant tones: white, ivory, beige, and light gray, making them both luxurious and easy to match with your bathroom style. 

To complete the exclusive towel collection, the brand also offers Grand Egoist bath rugs, a true masterpiece of comfort for your feet. These rugs are made from the same cotton as the towels, so they share the same plush softness, refined look, and advanced performance features of the Grand Egoist range.

Light Luxury With Graccioza Bee Waffle Collection

Tactile comfort, timeless style, and smart minimalism — these are the words that best describe the beloved Bee Waffle collection. 

With Bee Waffle towels in your daily routine, you invest in slow luxury,  a blend of refined style, smart simplicity, and long-lasting use. Though surprisingly lightweight, these towels still reflect the rich comfort and quality of the name. 

Completing the elegant line, the house offers Bee Waffle bath mats that combine everyday function with timeless design. These are tightly woven cotton mats with a classic waffle honeycomb pattern that adds both style and texture. 

The exclusive Bee Waffle beach towels take the brand’s signature minimalist look to a grander scale, perfect for relaxing by the water. Made with Sun, Sea & Bleach Resistant fabric, it’s tough enough for UV rays, sea salt, and pool chlorine.

An Exclusive Bathroom Experience From MDMAISON

Did you know you can create a designer-inspired space of comfort and style right in your own bathroom?

Let MDMAISON guide you through a project like this. Our team is here to help from selecting premium towels and bath linens from Graccioza to adding exquisite finishing touches, like leather and marble accessories by Giobagnara. 

Planning a little oasis on your yacht and need some beach towels? Our experts can assist and recommend beautiful add-ons, like leather goods by RUDI Pelletteria or rattan decor from Pigment France.

We welcome all kinds of collaboration from online calls and personal meetings to our special trade program for loyal partners.

FAQ

Why is Graccioza considered a premium brand?

Carefully selected luxury textiles and modern production methods create textures that offer exceptional comfort and quality you can feel.

Are Graccioza beach products durable?

Yes. You can use them at the beach or by the pool without worrying about fading, wearing, or losing that signature softness.

Is Graccioza linen eco-friendly?

Their products are designed with both the planet and your skin in mind — eco-safe, hypoallergenic, and made to last.