Ginori 1735

Ginori 1735: Evolution through time

By 1779, the porcelain artistry had begun to exhibit classic shapes and designs that continue to be produced today. A symbol of luxury, Ginori porcelain became a cherished feature in the homes of the Italian elite, with golden opulence as the emblem of the era. However, the advent of the Romantic Movement in 1850 saw a shift from lavish gold styles to playful natural motifs. Suddenly, porcelain bore the vibrant hues of blooming flowers and delicate insects, infusing a touch of nature into the sophisticated dinnerware.

In 1923, a pivotal collaboration began. Ginori started working with famed Milanese architect Gio Ponti, who was soon appointed Art Director, steering the creative helm. Ponti's influence marked an era of innovation that saw the production of the practical, stackable Colonna collection in 1954, aligning Ginori's traditional craftsmanship with modern requirements.

A Renaissance under Gucci

The year 2013 marked a new era for Ginori 1735, as the illustrious Italian fashion house, Gucci, acquired the company and the new Art Director was appointed Alessandro Michele, celebrated for his ability to seamlessly meld tradition and contemporary aesthetics. He brought with him a fresh perspective, steeped in respect for tradition but daring in innovation, breathing new life into the centuries-old brand. Under his stewardship, Ginori 1735 experienced a revival of its distinct artistic expression. It was his philosophy that the brand's pieces were not just porcelain dinnerware but individual works of art, each with a story to tell.

Under Alessandro Michele, Ginori 1735 evolved its aesthetic language, experimenting with a broader palette of colors, textures and vivid motifs. Traditional white porcelain was reimagined through a modern lens, adorned with unexpected and intricate detailing. He also initiated numerous collaborations with artists, designers and chefs, resulting in exclusive limited-edition collections that embodied the brand's ongoing commitment to artistic innovation and unparalleled craftsmanship. 

Ginori 1735: Today and tomorrow

In the present day, Ginori 1735 is recognized as a leader in the Italian porcelain manufacturing industry, with each meticulously crafted piece serving as a testament to the brand's commitment to their unwavering standards. Every product that leaves the Doccia factory undergoes a rigorous quality control process, ensuring that the brand's reputation for excellence is maintained. As the brand steps into its fourth century and navigates the evolving landscape of design and production, it carries forward the legacy of its founder, Marquis Carlo Ginori, illuminating dining spaces around the world with the finest Italian porcelain.