Florenza

The naturalistic, delicate, and inspiring Ginori Florenza collection feels like a small revolution within a major Italian dinnerware brand. Ginori 1735 has stepped away from its famous classical tradition of perfectly detailed botanical decor to present new floral motifs in a slightly impressionistic and more natural way. With this release, one of Europe's oldest manufacturers has once again confirmed its readiness not just to preserve traditional craft, but to boldly and even strategically adapt its historical heritage for the needs of a modern audience.

Color Palette and Composition of Ginori Florenza

The absolutely unique Ginori Florenza dinnerware reveals the beauty of the Tuscan hills through a trendy illustration method, where the elements look slightly imperfect, as if hand-drawn on paper. All patterns feature individual wildflowers, delicate stems, and separate petals or small compositions that freely move beyond the geometric lines of cups and plates. Each flower is hand-rendered at near life size to appear even more vivid and lifelike.

The color palette in Ginori 1735 Florenza also changes things up in terms of color—instead of the usual solid or all-white surfaces, it mixes different techniques to create something more interesting and layered. The collection centers on the crisp, light gloss of premium porcelain, accented by contrasting solid-colored pieces in two distinctive signature hues for added visual interest: 

Verde Acanto offers a muted, earthy tone inspired by Florentine gardens and classical architecture.

Rosa Malva—a bright, powdery pink with a bit of coral and mauve mixed in, just like flowers at sunrise.

Ways to Style Ginori Florenza Dinnerware

As always, Ginori 1735 offers more than a simple dinner set. This release includes an extensive collection of dinnerware and Ginori Florenza gifts. You can choose a variety of elements for your table settings, from different plates for individual serving to large Duchessa platters, tea and coffee pieces, as well as Ginori Florenza vases in various sizes, coasters, and miniature boxes.

The set is made to be an easy, versatile base that works for everyday meals as well as more special, dressed-up table settings. There are no restrictions on frequency of use, as each item is suitable for regular use and is safe for both microwave and dishwasher.

The calm and noble shades of the Ginori Florenza plates can be paired and combined in various ways with different sets for a wide range of servings within a mix-and-match approach. 

We recommend trying this type of dinnerware for beautiful breakfasts or Sunday lunches, for scenic informal buffets, alfresco meals, and table settings in the style of French chalet or luxury rustic.

Florenza Ginori 1735 Now Available at MDMAISON

Ginori Florenza china is already available for order on our platform. Don’t miss the opportunity to enjoy such an exclusive example of luxury dinnerware. Choose for yourself, or reach out to our MDMAISON team for support if you have questions about implementation, use, or wish to create a specific concept.