Labrazel
Labrazel, a prominent name in the luxury bath accessories segment, was founded in 1997. Over the years, it has earned a global reputation for designing and producing high-end countertop accessories for lavishly appointed bathrooms. Labrazel's products emanate luxury, standing as emblems of exquisite craftsmanship and timeless beauty. These artisan-made accessories are handcrafted in small family workshops located in Italy and across the world. Artisans specialized in their craft ensure production in limited quantities, allowing the preservation of traditional methods and meticulous finishing.
Collections
Luxuriate in the opulence of the Labrazel Woven Gold collection - a range of luxury bath accessories designed to...
Established as a timeless addition to any luxurious bathroom, Alisa White bath accessory set is crafted from luminous...
The Alisa Cream collection, a masterpiece from Labrazel, adds an understated elegance to your bath with its range of...
Introducing the Woven Platinum collection – a testament to the sublime fusion of intricate craftsmanship and...
The Labrazel Woven Multi collection elegantly intertwines gold and silver hues into an exquisitely textured bath...
Indulge in a rustic aesthetic with Labrazel's Araba Raffia Collection, a unique assembly of bath accessories inspired...
The Araba Eggshell collection by Labrazel presents a unique set of woven ivory bath accessories, skillfully crafted...
The Araba Granit collection by Labrazel is a bespoke bath accessory set that exudes an understated elegance through...
Labrazel's Araba Silver collection embodies elegance, tranquility, and refined sophistication. These bath accessories...
About LABRAZEL
Despite luxury bathroom accessories being a niche within a niche, Labrazel has succeeded in defining and owning this unique corner of the market. From its base in Connecticut, Labrazel has carved a niche for itself over the past two decades with high-end soap dispensers and wastebaskets. The company showcases its mastery by using luxe materials such as marble, brass, and ebony. The specialized nature of this market has presented Labrazel with an advantage - limited competition, thus enabling Labrazel to reign supreme in the realm of luxury bathroom accessories.
In recent years, under the astute observation of its founder and president, Bradley Zeligson, Labrazel has undergone a noticeable transformation. Shifting from retail to trade, the company now predominantly serves clientele who prefer to work with designers rather than making independent decisions. This move has proven advantageous as it provides consistent business volume from designers who frequently require multiple bathroom sets. Also, designers have the unique ability to justify the cost of Labrazel's premium products, which range from $200 to $800 for soap dispensers.
The design community remains a crucial part of Labrazel's evolving strategy. Labrazel has amplified its trade program, expanded its custom capabilities, and optimized shipping times to often manage next-day deliveries. The company also fosters collaborations with an exclusive group of designers for licensed collections. These collaborations include renowned names such as Michael Berman, Jamie Drake, Roger Thomas, Justin Van Breda, and Alexa Hampton. With these strategic initiatives, Labrazel continues to strengthen its niche while staying responsive to the shifting dynamics of the market.
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