Labrazel

Despite luxury bathroom accessories being a niche within a niche, Labrazel has succeeded in defining and owning this unique corner of the market. From its base in Connecticut, Labrazel has carved a niche for itself over the past two decades with high-end soap dispensers and wastebaskets. The company showcases its mastery by using luxe materials such as marble, brass, and ebony. The specialized nature of this market has presented Labrazel with an advantage - limited competition, thus enabling Labrazel to reign supreme in the realm of luxury bathroom accessories.

In recent years, under the astute observation of its founder and president, Bradley Zeligson, Labrazel has undergone a noticeable transformation. Shifting from retail to trade, the company now predominantly serves clientele who prefer to work with designers rather than making independent decisions. This move has proven advantageous as it provides consistent business volume from designers who frequently require multiple bathroom sets. Also, designers have the unique ability to justify the cost of Labrazel's premium products, which range from $200 to $800 for soap dispensers.

The design community remains a crucial part of Labrazel's evolving strategy. Labrazel has amplified its trade program, expanded its custom capabilities, and optimized shipping times to often manage next-day deliveries. The company also fosters collaborations with an exclusive group of designers for licensed collections. These collaborations include renowned names such as Michael Berman, Jamie Drake, Roger Thomas, Justin Van Breda, and Alexa Hampton. With these strategic initiatives, Labrazel continues to strengthen its niche while staying responsive to the shifting dynamics of the market.